Sports analytics and wearable technology company Catapult announced an exclusive three-year partnership with Australia’s National Basketball League (NBL) on Monday. The league-wide partnership will see Catapult become the league’s Official Wearable Analytics Partner.
Catapult technology will be used to track players during practices and game days while NBL fans will receive live game-day data as part of the new relationship.
“We’re delighted to have been appointed as the NBL’s official wearable data partner,” said Karl Hogan, Catapult Head of League and Data Partnerships in a statement. “The NBL enjoys strong grassroots support in Australia, and we see considerable potential for the NBL to leverage this latent support to drive growth in the sport. Creating compelling content for fans is key part of that. We look forward to working with the NBL to make next-generation analytics available to fans, and to securing new brand partners for the league.”
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Added Jeremy Loeliger, General Manger of the NBL in a statement: “Catapult technology is an investment in innovation for the NBL. This technology drives our core property — the players’ performance — whilst enhancing what we can offer fans and brands wanting to associate themselves with elite basketball globally.”
As part of the new partnership, the NBL will subscribe to hardware and software wearable analytics solutions, which include 80 tracking units across eight teams. Catapult technology will be used to not only prevent injury but also maximize player performance on the hardwood. The NBL will also integrate data in its strategy to secure new brand partners across open sponsorship categories.
Catapult’s other league-wide partnerships include the Australian Rugby Union, Australian Rules Football League, Cricket Australia and the U.S. Women’s Soccer League.