Coming off her Australian Open victory in January and poised to compete for the title at Wimbledon, Caroline Wozniacki is taking time in between the Grand Slam stops to pursue a different endeavor: blockchain.
According to Forbes, Wozniacki is an ambassador for Lympo, a blockchain-based app that gives users rewards for tracking and accomplishing fitness goals based on data from connected health apps and wearables.
The app creates an ecosystem in which users grant access to their fitness data in return for rewards and access to services like personal trainers and health coaches. Employers and businesses—and gyms—can use the platform to promote challenges that users can participate in. Health/fitness and sports-related startups can also use Lympo to form partnerships and gain access to users.
Lympo told Forbes that Wozniacki is the first female athlete to endorse a blockchain company.
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SportTechie Takeaway
Lympo is very similar in nature to Sweatcoin, which rewards users with currency for their daily step count, which they can turn into fitness classes or products. Lympo appears to take the concept to another level, letting users grant access to their data to employers, gyms, startups, and health insurers, which can provide them with rewards for goals, but also may raise questions of ethical data use, especially in light of the current conversation around data use by Facebook and other tech companies.
Having Wozniacki as a brand ambassador will likely do a lot to elevate the brand’s profile, considering her worldwide popularity on the tennis circuit. She accompanies a couple of fitness and health coaches, and a discus world champion, on Lympo’s Blockchain for Sports Alliance, but is easily the most recognizable face. It will be interesting to see if Wozniacki continues to pursue similar roles for other emerging blockchain companies.