In Canada, when someone settles down on the couch with a bucket of KFC, the customer can do more than watch whatever sports game may be on television. By downloading the KFC All-Stars app, users can scan the bar code on the lid of their KFC meals and play an augmented reality game that gives them a chance to win a trip to the 2018 NBA All-Star Game in Los Angeles.
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The augmented reality game, which is compatible with Android and iOS devices, turns their KFC bucket into a basket and prompts users to shoot baskets for a chance to be entered into the All Star trip contest. Users are able to see where they stack up to other players on the app’s nationwide leaderboard.
The contest ends Feb. 19, 2017.