What if you could take all of the workout machines in your local gym and smash them into a single article of clothing? With this, you could workout in pretty much any space and take it with you whenever you travel.
Well, that may not be a “what if” anymore.
Welcome to APEX Resistance and Conditioning, a Baton Rouge-based start-up that has created, what their founder calls, “the world’s first wearable gym.” Their primary product is the Bionic Resistance Suit (BRS), which is a workout suit that uses resistance bands to strengthen athletes, physical therapy patients or the average person trying to up their fitness.
The entire suit is not currently up for sale, but APEX does have the shorts portion of the BRS on their website for $99.
Co-founders Adrian Cornish and Nathan Roy have been testing prototypes of the BRS for about two years, and finally found the golden combination of materials for the suit.
“They are 100 percent nylon, and then they have neoprene, since the material is strong enough to hold the attachment points that allow resistance bands to be connected,” Cornish said in an interview with The Greater Baton Rouge Business Report.
APEX worked with the LSU School of Kinesiology in developing their technology, and their close connection with LSU has earned themselves a complimentary endorsement from the strength and conditioning coach for LSU football.
But, this is just the beginning for APEX—a company that has done next to no marketing for their product and have already sold 60 pairs of their shorts.
They are still in the stages of figuring out how far their product can reach further than just fitness, such as with rehabilitation and competitive sports.