Serie A soccer team AS Roma has become the first football club to launch an official account on the storytelling social media platform Steller.
The social service, created in 2014, seeks to help its users to create and tell a visual story through a combination of text and pictures.
The club has created more than 20 posts to date, with one micro-story showcasing 50 Roma-related tattoos from fans being the most popular so far, generating 337 likes. Within a month of setting the account up in September, the club also had the third-most viewed story on Steller, too. Roma has already created a number of accounts for fans who speak different languages, including Italian, Spanish and French.
In a statement, Paul Rogers, Head of Digital Media, at Roma said: “We’re always looking for new ways to tell stories and share content with fans. The new account allows us to do something different from what we currently do with the likes of Facebook, Twitter, Instagram and Snapchat.”
“Since launching on the platform, we’re seeing a lot of our own supporters – not just in Italy but also in countries like India, Indonesia and America, setting up their own profiles and posting very creative stories of their own, which we will start sharing with our wider fan base.”
Steller is available on iOS, and users can also log in through desktop.