It’s tough making a Snapchat filter that everyone is happy with.
On Thursday, Amazon officially took the reigns from Twitter as the digital streamer of NFL Thursday night games. It was a big deal for Amazon, representing a way for it to digitize live sports-viewing by tapping into its large (and younger-aged) Prime customer base.
But the Snapchat filter it built to reach some of those customers and promote the game attracted jokes from women on Twitter that the interactive augmented reality graphics appeared to grope their breasts.
I like #snapchat filters in marketing. But next time you design one @amazon make sure you’re not accidentally groping users. #socialmedia pic.twitter.com/KwIQ12Ea2y
— Sarah Hill (@SarahJanetHill) September 28, 2017
As you can tell from this video, the hands ultimately caught a football. But not before lingering creepily around the chest, which is far less creepy if you’re a dude.
Testing out the @AmazonVideo #TNF @Snapchat filter for #CHIvsGB…
And then caught by my co worker @lsbeachy
#smsports. pic.twitter.com/ZXMaVV3UlX
— Joey Maestas (@SportsJoey) September 28, 2017
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Here’s to hoping those hands don’t keep creeping on women every Thursday night this season.