The Consumer Technology Association announced today that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will have a sit-down conversation moderated by ESPN anchor Rachel Nichols at CES 2019. The discussion will take place Jan. 9 at ARIA in Las Vegas.
Silver and Dorsey will discuss the NBA’s partnership with Twitter, as well as the NBA’s approach to sports technology with a focus on #NBATwitter and the reasons that community has flourished on the social media platform.
“The partnership between Twitter and the NBA illustrates the ever-growing symbiotic relationship between sports and technology,” said Gary Shapiro, president and CEO, CTA, in a press release. “We’re thrilled to welcome Jack Dorsey and Adam Silver to the CES stage to discuss the future of sports, entertainment and technology and its impact on fan engagement.
Dorsey and Silver will speak from the CES Sports Zone Stage at 1:30 p.m. PT on Jan. 9. They join a total of 1,100 industry leaders who will speak at CES 2019, including executives from Facebook, Sling TV, YouTube, Verizon, Samsung, and IBM.
SportTechie Takeaway
The NBA has embraced social media more than the NFL or MLB, and no platform has ignited discussion around basketball like Twitter has. Last year, Twitter livestreamed halftime shows during the NBA Finals in partnership with Uninterrupted, Lebron James’s media company. While NBA games are not streamed on Twitter, the WNBA, which is one of the NBA’s leagues, has live streamed 20 games on Twitter the past two years.
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