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15 Seconds Of Fame, MLBAM Partner To Give Baseball Fans The ‘Ultimate Selfie’

MLB fans at all 30 league ballparks will now have the opportunity to receive the “ultimate selfie,” Brett Joshpe, Chief Executive Officer of 15 Seconds of Fame (15SOF) told ESPN.

15SOF, a technology and social sharing platform, announced Thursday a multi-year partnership with Major League Baseball Advanced Media (MLBAM) to deliver personal highlights and video footage to fans after they appear on television or in-stadium jumbotrons.

“This partnership is a major milestone for our company but, most importantly, for generations of fans who have never had a way to capture and share some of the most memorable moments of their lives,” Joshpe said in a statement. “Our proprietary technology will not only deliver the ultimate takeaway from a game experience for fans, but also offer an unprecedented opportunity for all live event and broadcast licensors and sponsors to connect with consumers.”

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After baseball fans download the 15SOF app and upload a photo, facial recognition software takes over, sending highlights to fans who appear in-stadium after the ending of each game. Then they’re able to share special moment across social media, with 96 percent of users doing so, according to 15SOF. Throughout this MLB season, the three-year-old 15SOF — which is currently partnered with NHL, NBA, NFL and NCAA teams such as the New Jersey Devils and University of Michigan — will capture over 5,000 MLB broadcast feeds as fans receive their personalized video.

“We think going to a baseball game is one of the best experiences fans can have,” Kenny Gersh, Executive Vice President of Business for MLBAM, told ESPN. “So sharing a memorable and enjoyable experience is very important to us.”

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