The Lawn Tennis Association’s CEO is facing a huge challenge to get a nation hooked on tennis outside Wimbledon fortnight
Scott Lloyd is five months into the most challenging job in British sport, outside steering England into the quarter-finals at the World Cup, but he seems to be up for it.
Lloyd was a teenage contemporary of Tim Henman, then a millionaire entrepreneur who ran his own leisure empire, with the backing of the Irish horse-racing giants Coolmore, not to mention Billie Jean King, and he is now the chief executive officer of the Lawn Tennis Association – a CV that suggests he has jumped off the Carpathia on to the Titanic.
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