The Football League have yet to announce the deal nearly a fortnight after the deadline for tenders.
It turned out that the bidding process did not need to go to a second round.
That was because BT Sport and Sky were not prepared to enter a rights fight and pay over the odds like they did for cricket.
It meant that Sky — who are still negotiating the length of the contract — retain matches crucial to their new second football channel for a realistic price.
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HANDY ANDY
Huddersfield to make Barnsley full-back Andy Yiadom their 11th signing of the summer
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Brighton land Soufyan Ahannach from Dutch second division and complete tenth signing of the summer
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Newcastle and West Ham battling it out for Brentford's Spanish midfielder Jota before window closes
KYLE STAYS A SWAN
Kyle Bartley agrees four-year Swansea deal to end Burnley and Leeds hopes of signing defender
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Burnley make £12m bid for Lille striker Nicolas de Preville to replace Watford-bound ace Andre Gray
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Middlesbrough close in on loan move for Chelsea starlet Lewis Baker as replacement for Marten de Roon
But not all EFL clubs will be happy with the announcement.
Derby chairman Mel Morris, for instance, has claimed the rights are worth £300m a year…
Meanwhile, it is understood that Channel 5 have retained the contract for their highlights programme.
Sheffield United wrapped up the League One titleGetty Images - GettyAnd Portsmouth wrapped things up in League 2Rex Features
Elsewhere, from now until November, Sky Sports Premier League will show 45 matches from the top flight.
Every team will feature live and every ground in the division will be visited.
You’ve got a £50m budget to pick 11 players, with all the biggest new signings ready and raring to go ahead of a mouthwatering new Premier League campaign.
Saturday Premier League match preview featuring Chelsea v Burnley
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