SIR ALEX FERGUSON has lifted the lid on his recipe for success in those 27 years at Manchester United.
And the legendary Old Trafford boss, who won 13 Premier League titles and two Champions League crowns, denied it was all down to his infamous ‘hairdryer treatment’.

Fergie, 74, who has previously lectured at Harvard University, was this week invited to speak to the World Business Forum in Milan.
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THERE was a lot of myth about it. It happened about half a dozen times in 27 years and the players will tell you that.
The problem for me was if a player answered me back, I headed towards them. That was my problem.


Jock Stein always said to me, ‘Leave it until Monday to talk to them,’ but I said I couldn’t wait until Monday.
So, on a Saturday after the game, I told them exactly how I felt, because we had trained at a level all week that I expected to win every game.
I told them exactly the truth and the truth works.
All the players understood that and it was never held against me. Then the next day it is pushed aside and I’m prepared to win again.
I never ruled by fear.


Name a Manchester United team that played with fear.
My job was to get a positive attitude into that team, for them to express themselves, never give in and enjoy playing for the club. That is sacrosanct.
The fiery Scot also exclusively revealed to SunSport:
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