“The future of the game will not just be on the pitch but off it because believe me there is more pressure on players than ever before.
“Like it or not social media and various other forms of the media is growing and adding to the pressure.”
The Clarets manager insists that neither stardom or salary have anything to do with dealing with the strain.
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He stresses: “People talk about how much money a lot of these players are making.
“Money, even if players are making a lot of it, is not relevant.
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“But I do know that pressures are getting greater in the game.
“We need to see the bigger picture and that is not just about money.
“The general welfare of players is going to become more and more important in the future – and it has to be.”
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