Pub boss who went viral after struggling to spell Borussia Monchengladbach becomes VIP guest of the club
A PUB boss who went viral after struggling to spell ‘Borussia Monchengladbach’ has become a VIP guest of the club.
Brian Pickering, 36, failed three times and ended up simply writing “A German Team” when advertising Celtic’s Champions League clash with the Bundesliga side on a blackboard outside his Edinburgh boozer.
Brian Pickering failed three times to spell Borussia Monchengladbach so simply wrote ‘A German Team’SWNS:South West News Service
He left the botched attempts crossed out, giving drinkers a laugh. Gladbach embraced the joke and sold 8,000 black and white scarves with the slogan “A German Team”.
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And they even made Brian a VIP guest for February’s home clash against Fiorentina in the Europa League.
Tiles Bar assistant manager Brian said: “At the time there was a load of building work going on at St Andrew Square, scaffolding and signs everywhere.
Pub assistant manager Brian Pickering was made a VIP guest of Borussia Monchengladbach after going viralSWNS:South West News ServiceA Borussia Monchengladbach fan holds up a scarf with the slogan ‘A German Team’ on itSWNS:South West News Service
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“I tried to do something to try and catch people’s to eye. I had no idea it would take off. A blackboard getting way more hits than their club news is just insane.
“I consider myself a supporter of Monchengladbach now, and I can now spell it.
“I did French at school so know little-to-no German. I did learn how to order some beers while I was over there.
Brian Pickering admits his marketing campaign was to attract passers bySWNS:South West News ServiceBrian admits he now knows how to spell tricky Borussia MonchengladbachSWNS:South West News Service
“Gladbach’s match was great and the whole experience has been brilliant.”
Gladbach’s Swedish international Oscar Wendt said: “On matchday I noticed the post on Twitter.
“As a Swedish player I know how hard Borussia Monchengladbach is to spell and to pronounce.
“So I found it funny and shared it in the team’s Whatsapp group. But of course we didn’t expect the story to go that viral.”
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