England’s early exit at Euro 2016 has hit shirt sales hard IMAGE: GettyThe new kit – with blue sleeves and red socks – was poorly received IMAGE: PA:Press Association
And the sportswear giants – who have a £32m-a-year deal with the FA – are sweating on the contract after shirt sales were far lower than expected.
When the new kit was revealed in March, there was widespread criticism of the blue sleeves and tight fit, which made it difficult to wear for the average punter.
Nike have a boot deal with the majority of England players IMAGE: PA:Press Association
According to the Mail, the US-based company are already examining the future benefits of the deal – with no chance of a boost in shirt sales before the World Cup in 2018.
The deal itself runs out after that tournament and Nike are likely to change their attention to boot sales in an attempt to stem losses.
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They sponsor the majority of the England team, with only Gary Cahill, Dele Alli and Adam Lallana wearing other brands.
Germany have a new £40m-a-year deal with adidas but it would likely be a different supplier should the FA and Nike part ways.
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