Manchester United’s Wayne Rooney and Zlatan Ibrahimovic cut a giant CHEESE on the pitch to help show off the new club TAG Heuer watches (but boss Jose Mourinho looked glum in the stands)

Feb 08, 2017

WAYNE ROONEY and Zlatan Ibrahimovic got themselves suited and booted today to cut a GIANT CHEESE on the Old Trafford pitch.

Straight out of the book of the strangest PR events ever, Manchester United’s players and managements were on hand to help launch a club special edition £4,800 TAG Heuer watch.

Waye Rooney and Zlatan Ibrahimovic were called upon to cut a giant cheese at Old Trafford today — Wayne Rooney and Zlatan Ibrahimovic were called upon to cut a giant cheese at Old Trafford today

In one of the strangest photos you will see today, Rooney and Ibrahimovic stand to the side as TAG Heuer president Jean-Claude Biver holds half the cheese

United boss Jose Mourinho didn't seem too impressed by what was going on in front of him this afternoon — United boss Jose Mourinho didn’t seem too impressed by what was going on in front of him this afternoon

But it was so much more than just showing off a fancy timepiece.

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First, United’s record goalscorer and his in-form Swedish striker partner were called forward to cut a giant cheese in a cordoned off area of the pitch.

SunSport Cheese XI

BOSS: Antonio COMTE
Team (3-4-3)
Adam CHEDDARici
CAMAMBERT Borthwick-Jackson
Frank de BOURSIN
Cesar AzpiliFETA
MONTEREY JACK Wilshere
EDAM Hazard
WENSLEYDALE Sneijder
Gianfranco GORGONZOLA
ROQUEFORT Santa Cruz
EMMENTAL Adebayor
Troy BRIEney
SUBS
Massimo MACARONI (and cheese)
Ryan BABYBEL
PHILADELPHIA Neville
DAIRYLEA Chung-yong

Biver then holds aloft half the giant cheese, almost as if he is lifting a trophy on the Old Trafford pitch

Rooney was then asked to parade some football skills, on his own, and in his suit and shoes

Zlatan was next in the parade ring, to show off what is he best known for - and were not talking cutting cheese

We can only presume it was related to TAG Heuer being a Swiss-manufactured watch - a country well famous for its cheeses.

Their manager Jose Mourinho was in the stands, and to say he looked somewhat bemused at what was going on is an understatement.

But the fun didn't end there.

The likes of Rooney, Ibrahimovic and Ander Herrera then had to play football, on their own and in their suits, in the circle area.

This is one of the special Manchester United watches being shown off - retailing in at £4,800

This is perhaps a more affordable watch for the discerning Manchester United fan - costing £1,300

Manchester United's first-teamers were then photobombed by a man wearing a top hat and bandana

Jean-Claude Biver, TAG Heuer CEO was the only one clearly delighted at what he was seeing. Most of the others around seemed desperate for the "playtime" to end.

Then as Herrera, Rooney and Ibrahimovic were joined by keeper David de Gea, they were photobombed by someone wearing a top hat and a TAG Heuer bandana around his face.

This only seemed to excite Biver even more. At this point we are not sure Mourinho was still around.

Rooney and Ibrahimovic look happy to be modelling off the new watches - possibly as they received one for free

Ander Herrera was then called into action in the play area, in his suit and shoes

Tags: Football Premier League

SunSport Cheese XI

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