Manchester City become first Premier League club to announce official sleeve sponsor
MANCHESTER CITY have become the first Premier League side to announce an official sleeve partner.
The agreement will be with existing club sponsor Nexen Tyre, a South Korean tyre manufacturer, who have renewed their current deal with the Sky Blues.
Reuters Injured stars Gabriel Jesus and Ilkay Gundogan modelled the new kits with branded sleeves at the presentation.[/caption]
Reuters The Sky Blues become the first Premiership team to have such a partnership[/caption]
City’s kit will feature the Nexen branding from the beginning of the 2017/18 season, as a rule change which comes into effect at the start of next season will allow teams to have a secondary sleeve sponsor.
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And the Eithad outfit made sure they rolled out their big guns for the unveiling, with manager Pep Guardiola present.
England international Jill Scott was also on hand to represent City’s women’s squad at the ceremony.
While sidelined stars Gabriel Jesus and Ilkay Gundogan modelled the new kits with branded sleeves at the presentation.
Rex Features City rolled out their big names with Pep Guardiola and Jill Scott were both present at the ceremony[/caption]
The concept of a sponsored sleeve is by no means a novel idea and teams such as Santos in Brazil’s top flight adopted the advertising ploy years ago.
The deal was championed by the two-time Premier League champions’ Chief Executive, Ferran Soriano.
He said: “We are delighted to continue our successful partnership with Nexen Tire.
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“At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
He added: “We are especially pleased to be the first Premier League Club to secure an Official Sleeve Partner.
“Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”
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