Liverpool boss Jurgen Klopp is thought to admire Amavi, 22, who signed from Nice in a £7.7million deal.
But Marseille – backed by American tycoon Frank McCourt – are also keen along with clubs in China.
Xia could make almost four times the fee Villa splashed out but the Chinese businessman says he is focused on lifting the club back to the Premier League.
The French youth international missed the majority of last season through injuryPA:Press Association
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He has turned down an offer that most Championship clubs would accept immediately.
Xia would not name the interested club but said on Twitter: “I can say we have rejected an offer of £25million for Jordan Amavi. He will grow bigger at Aston Villa.”
Amavi missed two thirds of last season when he suffered a serious knee injury.
And his representatives held talks with Villa last summer about getting a move for the player.
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