BARCELONA legend Ronaldinho has been unveiled as their new club ambassador… but he has been doing similar things before.
The Spanish giants revealed proudly today that the Brazilian, who spent five memorable campaigns at the Nou Camp between 2003 and 2008, would be back to represent them off the pitch.
He played 207 times for the Catalan club, scoring 94 goals and winning the Champions League in 2005-06 – as well as back-to-back Liga titles.
Ronaldinho moved on to AC Milan before finishing his career in his native Brazil in 2015 – but he is again back with Barca.
But the decision seems peculiar, as he appears to be already part of the club's setup - it was only last September when Barca opened a new US office in New York.
And who better to try enhance their brand internationally as their man in North American than Ronaldinho, who possesses great marketing power across the Atlantic.
And what's more, just last week he was back at another one of his old clubs PSG, where he was paraded round the pitch holding up a club scarf ahead of their Ligue 1 match at home to Monaco.
Nevertheless, if he was not back at Barca already, he is now to become a "representative at various events and activities over the coming years."
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A club statement outlined his other roles, including forming part of a "legends" team to play matches across the globe.
It read: "Ronaldinho will form part of the Legends project, a team of former players who, through matches around the world, will help to globalise the Barça brand and its values.
"It will take part in clinics, training sessions and institutional events, among other activities organised by the Club.
"Through FCBEscola, FC Barcelona and Ronaldinho’s football academies will be seeking different ways to collaborate both in terms of the brand and possible associations with the same.
"The player will also appear in the opening and closing ceremonies at some schools and take part in activities in which he will share his experience in educational talks.
"Ronaldinho will also take part in FC Barcelona Foundation events related to UNICEF.
"The Masia 360 project will be another one of the Club projects where the Brazilian will be present, helping with the training and coaching of the athletes involved."
Masia 360 is a training project designed to help people develop through Barcelona's sporting ethos.
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